Ad Format Library

Five surfaces. One device layer.

Every format below lives at the OS layer — reaching users before any app opens. These are placements your competitors cannot access through standard DSPs.

3.2%
Avg OS CTR
3x
LTV:CAC vs industry
25+
Unique touchpoints
01
Highest CTR · BFSI · E-Commerce
🔒 Lock Screen & Always-On Display

The first thing users see when they unlock their phone. Full-canvas real estate before any app competes for attention. Our highest-attention placement, with OS-granted viewability of 100%.

3.1%Avg CTR
52%Lower CPA
2.8xCTR uplift
Full screenVAST 4.2Static + VideoRich HTML5Deeplink ready
02
High engagement · QC · OTT
📲 Minus-One Panel

Native OS surface accessed by swiping left from the home screen. Widget-level integration — users interact with content without leaving their OS environment. Zero interstitial friction.

2.9%Avg CTR
57%Lower CPA
3.2xCTR uplift
Widget nativeInteractiveContent feedCommerce cards
03
Lowest CPI · Gaming · Apps
📦 App Drawer & OS Store

Native OS app distribution — promoted placements inside the device's own app store and drawer. Users are already in an install-intent mindset. 38% lower CPI vs Google UAC across 1,000+ campaigns.

4.0xCTR uplift
38%Lower CPI
+12ptsD-30 retention
App installStore listingDrawer promotedMMP verified
04
Push reach · EdTech · BFSI
🔔 +Signal — Push & Notification

OS-granted push notifications with brand creative and deep links. Delivered at the system level — not app-level — meaning higher trust signals and guaranteed delivery even without app install.

2.4%Avg CTR
51%Lower CPA
3.7xCTR uplift
System pushRich mediaDeeplinkScheduledA/B tested
05
Rewarded · Gaming · Commerce
🎮 Rewarded & Agentic Commerce

Rewarded video and interactive playables served at OS level. The +Seam format adds agentic commerce — users can purchase, subscribe, or install without leaving the native ad unit.

2.8%Avg CTR
42%Lower CPA
2.6xCTR uplift
Rewarded videoPlayableIn-ad checkoutVAST 4.2
📞

Not sure which format?

Tell us your goal — installs, awareness, or revenue — and we'll match you to the right OS surface and audience cohort.

Talk to a Strategist →