Research, product deep-dives, and industry analysis from the RevInc team — on mobile adtech, audience intelligence, and the future of OS-layer advertising.
A data-driven breakdown of where mobile users actually spend their attention throughout the day — and why the OS layer captures moments that app-layer advertising fundamentally cannot reach.
Read the full analysis →A technical walkthrough of LumeX's on-device signal collection, cohort construction, and real-time activation pipeline.
Our annual research report on how Indian smartphone users interact with their device OS surfaces throughout the day.
A comparative analysis of OS-layer push versus Meta and Google during the IPL 2024 season, with real campaign data.
A market analysis of OS-layer advertising opportunity across Indonesia, Vietnam, Philippines, and Thailand.
How RevInc's SDK-based on-device signal collection avoids every category of third-party data regulation while delivering richer targeting than cookies ever could.
The case for moving from CPA-optimised campaigns to LTV:CAC ratio as the primary performance metric for mobile user acquisition.