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OS-Layer Adtech Platform

The purpose-built
advertising layer
of the OS.

Tell us what you need — we'll show you the exact OS surface that moves the metric.

⚡ Pick a prompt or type your own — we'll jump you to the right product.
3.2% Avg OS Campaign CTR
3x LTV:CAC vs industry
2x Higher Attention Score
231 live campaigns right now
7:56📶 83%
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Trusted by the World's Most Ambitious Brands

Flipkart
Amazon
Swiggy
Shopee
Lazada
AliExpress
Zepto
Angel One
Fibe
MoneyView
Traveloka
Lalamove
Snapdeal
BookMyShow
Practo
Licious
Flipkart
Amazon
Swiggy
Shopee
Lazada
AliExpress
Zepto
Angel One
Fibe
MoneyView
Traveloka
Lalamove
Snapdeal
BookMyShow
Practo
Licious
The Numbers

The scale behind every RevInc campaign.

Reach, reliability, and measurement — the data that makes OS-layer advertising worth the bet.

1.5B+
Mobile Devices
In our exclusive OS-layer SDK network across leading device platforms
0M+
Daily Active Users
Reached across global mobile surfaces every single day
0+
Global Clients
Across APAC, MENA, Europe and the Americas
0+
Ad Touchpoints
Unique placements across mobile and web environments
0x
LTV:CAC Ratio
3x customer lifetime value vs acquisition cost — above industry average of 1.5x
0x
Higher Attention
On RevInc OS placements vs standard display inventory
Ad Format Inventory

Five surfaces. One device layer your competitors cannot reach.

One hero placement per product. Sit back — or use the arrows to step through manually.

9:415G ●●● 78%
Flipkart Big Billion Days
✦ +Surface · Awareness

The first surface seen at every phone wake.

Lock screen Smart Cards sit above the unlock animation — a branded moment before any app opens. Time-of-day and intent-aware creative, delivered to over 500M opted-in devices.

2.8%
Average CTR on Lock Screen Smart Cards · 6.2x daily impressions per device, every category
Talk to a Human →
12:36📶 5G ●●● 61%
⬆ +Amplify · Acquisition

App discovery before the search starts.

Sponsored placement in the OS App Suggestions panel — indistinguishable from system recommendations, fully MMP-tracked to install attribution. The drawer users open before Google Play.

38%
Higher install rate vs standard app store campaigns · across BFSI, commerce, and quick-commerce categories
Talk to a Human →
9:39⏰ 5G ●●● 17%
📡 +Signal · Reach

The notification that lands, not gets lost.

Rich push with image, action buttons, and deep-link CTAs — delivered to the lock screen of over 500M opted-in devices. Branded messaging that treats attention like the scarce resource it is.

6.0%
Open rate on rich-push campaigns · 500M+ opted-in devices, industry-leading delivery
Talk to a Human →
16:15📶 Vo5G ●●● 87%
◈ +Apex · Brand Habituation

Pre-installed before the first unlock.

Strategic OEM partnerships place your app inside the first-boot setup wizard — checked by default, installed before the user even reaches the home screen. The strongest acquisition surface on Android, ad-blocker immune by design.

6.2x
Higher 30-day retention vs paid acquisition · 30-day minimum pin, direct SDK, OEM-locked inventory
Talk to a Strategist →
9:10📶 5G ●●● 62%
⬡ +Reeds · Native Commerce

A shoppable moment, inside the read.

Native commerce nudges placed within editorial sessions on Zee, Media Prima, and Detik Network. Reader sees, reader taps, reader buys — without ever leaving the article. Full GMV attribution, no app switching.

2.3%
Purchase intent CTR on shoppable nudges · 400M+ monthly readers across partner publishers
Talk to a Human →
1 / 5 · +Surface
Platform

Five OS surfaces your competitors cannot buy.

Each product is purpose-built for a distinct moment in the user journey — all powered by LumeX audience intelligence, all bought through HELM.

+Surface

OS Surface Brand Presence

2.8%
Lock Screen CTR

The first branded surface every user sees on phone wake.

Flipkart Big Billion Days
Lock Screen Smart Card · 2.8% CTR · highest on first wake
HOME SCREEN · LOCK SCREEN · MINUS SCREENS · CONTENT PANELS

+Surface

Your brand woven into the daily mobile ritual. +Surface secures OS-level real estate — lock screen overlays, home screen banners, minus-screen panels, and web takeovers — turning every device interaction into a brand impression.

  • OS Content Panel Recommendations — native widget placements on the leftmost swipe screen
  • Home Screen Impact Banners with real-time LumeX intent signals
  • Lock Screen Overlay Cards — first thing seen at every phone wake
  • Web Canvas and Takeovers — full-canvas brand moments on browser and web launch
Talk to a Human →

+Amplify

App Growth & Distribution

38%
Lower CPI vs UAC

Acquisition through OS-native app stores and search intent placements.

9:41
5G
Got the link, thanks!
np! lmk what you think 👀
W
WhatsApp
Install · Chat free worldwide
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App Drawer Sponsored · 38% higher install · top-grid placement
NATIVE OS STORES · OS PRELOADS · KEYBOARDS · APP DRAWERS · INTENT SUGGESTIONS

+Amplify

Drive installs at the moment of intent — directly inside native OS stores, app drawers, keyboards, and suggestion rails users tap dozens of times daily. +Amplify turns every OS touchpoint into an acquisition surface.

  • App Drawer Sponsored Grids — top-of-grid placement when users open their launcher
  • App Suggestion Rails — keyboard & global screen app install suggestions
  • Search Intents — sponsored results in native OS app search
  • Global Screen Content — branded content surfaces across OEM home screens
Talk to a Human →

+Signal

OS-Native Messaging & Alerts

6.0%
Open Rate

OS-native messaging through RCM channels, system alerts, web push, and smart nudges.

RCM Ad · 6.0% open rate · image + CTA
NUDGES · RCMS · NATIVE ALERTS · NOTIFICATIONS

+Signal

The message that lands — not in an inbox, but at the OS layer. +Signal delivers branded communications through RCM channels, system-level alerts, web notifications, and smart nudges — reaching users with the trust of a system message, not the noise of an ad.

  • Rich Communication Media Ads (RCM) — branded rich-media messages inside native SMS/messaging threads
  • System App Notifications — OS-level alerts with image, CTA buttons, and deep-link routing
  • Web Alerts — web-push delivered at the system tray level, not buried in tabs
  • Native Nudge Interstitials — full-screen branded modals within content feeds
  • Native Nudges — contextual prompts triggered by user behaviour and intent signals
Talk to a Human →

+Apex

Persistent OS Presence & Habituation

6.2×
Daily Impressions

Persistent OS presence — A-Z pinnings, web capsules, OS grids, and canvas cards.

9:41
5G
🔍 Search apps
A
S
Swiggy
Order food in 10 mins
📌
A
Acrobat Reader
🎵
Amazon Music
A
Axis Mobile
B
B
Bajaj Finserv
B
Swiggy
C
📷
Camera
A-Z Pinning · 6.2× daily impressions · 30-day habituation
A-Z PINNINGS · SPOTLIGHT OS GRIDS · WEB CAPSULES · CANVAS CARDS

+Apex

Always visible, always yours. +Apex locks your brand into the OS surfaces users interact with daily — web capsules, spotlight A-Z pinnings, branded OS grids, and canvas smart cards that persist across sessions, building recall through repetition.

  • A-Z Pinnings — top-position lock in launcher lists for 30-day brand habituation
  • Spotlight OS Grids — sponsored tiles in OS search and recent-apps grid
  • Web Capsules — persistent branded shortcuts and capsules on browser home screens
  • Canvas Cards — branded smart card widgets on OEM home screens
Talk to a Human →

+Reeds

Agentic Commerce Layer

2.3%
Purchase Intent CTR

Shoppable content embedded in editorial. Read-to-revenue, in-surface.

9:41
5G
NDTV India
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5G
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Ajio
Watch & Shop · Tap to view collection
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Shoppable Article · 2.3% purchase CTR · in-article
SHOPPABLE CONTENT · DEVICE FEED · VIDEO SPONSOR

+Reeds

The shoppable layer that turns content into commerce. +Reeds embeds buy-now CTAs into editorial articles, device feeds, and video moments — letting users complete purchase without ever leaving the OS surface.

  • Shoppable Content — in-article product cards with one-tap checkout
  • Device Feed Carousel — curated brand carousels in the For-You surface
  • Video Sponsor Tags — overlay branding with deep-link product CTAs
Talk to a Human →
Managed Internal Demand & Ads Manager

HELM

Internal Campaign Demand & Ads Manager · by RevInc

HELM is the managed demand and ads manager that runs every RevInc campaign for you. Our team operates HELM end-to-end — planning, buying, and optimising across +Surface, +Amplify, +Signal, and +Apex — and reports back on the OS-layer KPIs your finance team actually tracks: install CPA, re-engagement rate, brand recall, and GMV. You get a single point of accountability and a single weekly report. No login required.

Managed cross-surface campaign delivery
Our ops team plans and runs every campaign across all OS surfaces. Daily pacing, creative refresh, audience expansion — handled by humans who know the inventory.
LumeX audiences activated for you
Tell us the cohort. We activate it across the OS layer. Zero lag from build to delivery, no third-party data handoff.
Single weekly performance report
One PDF, every Friday. Spend, KPI delivery, MMP attribution, and next-week recommendations — built by your dedicated RevInc strategist.
Talk to a Human →
HELM · Internal View
Managed by RevInc · APAC Cluster
231 Live Campaigns
Overview
Campaigns
Audiences
Reports
Spend · Today
₹4.2L
↑ 12%
Impressions
2.1M
↑ 8%
Install CPA
₹38
↓ 6%
Avg CTR
3.4%
↑ 0.3pts
Impressions · Last 14 days
SpendCTR
Impressions by OS Surface · Today
+Signal Push
842K
+14%
+Surface Home
648K
+8%
+Apex Pinning
477K
+21%
+Amplify Drawer
318K
+4%
+Reeds Content
215K
+18%
† All metrics MMP-verified (AppsFlyer / Adjust / Branch) · Q1 2025 campaign data · India & Southeast Asia primary markets
Audience Intelligence Engine

LumeX

Audience Intelligence Engine · by RevInc

LumeX is RevInc's proprietary audience intelligence platform — 1.5B+ device signals, no third-party cookies, real-time segment activation across every product in the stack.

Multi-Layer Behavioral Signals

Device usage patterns, app session data, location context, and purchase intent — layered, not modeled. Observed from 1.5B+ real interactions.

Privacy-First by Architecture

Cookieless SDK-powered collection. Fully compliant with GDPR, CCPA, and PDPA. No third-party data. No consent dark patterns.

Instant Cross-Product Activation

Segments activate across +Surface, +Amplify, +Signal, +Apex, and HELM simultaneously — zero delay between audience build and impression delivery.

Talk to a Human →
100M+E-Commerce Shoppers
80M+BFSI Intenders
60M+Mobile Gamers
55M+OTT Enthusiasts
48M+Quick Commerce Users
45M+Travel Planners
42M+Upskilling Professionals
40M+EdTech Learners
38M+Tier 2 & 3 First-Buyers
35M+Health & Wellness
32M+EV & Auto Intenders
30M+App Explorers
28M+Crypto & Investment Users
25M+Food Delivery Regulars
22M+Fashion & Lifestyle
18M+Fantasy Sports Fans
14M+Working Parents
12M+New-to-Credit
11M+Luxury & Premium Buyers
10M+Premium Device Owners
+Build Custom Segment
Built for your vertical

Every vertical. A tailored OS-layer strategy.

The same placement looks different to a fintech buyer vs a gaming studio. Here's how RevInc is deployed across India's fastest-growing categories.

BFSI & Fintech

Reach new-to-credit users before any banking app launches

BFSI is the highest-competition mobile vertical in India. RevInc's OS-layer placements reach users at the moment they're most receptive — morning phone unlock, before they open any financial app. The New-to-Credit cohort (12M+ users) is exclusive to LumeX.

Lock screen reach at 6:30–8:30 AM — peak BFSI intent window for EMI, insurance & investment decisions
New-to-Credit cohort: 12M+ users with no existing banking app
RCS rich messaging — Axis Max Life style with full creative canvas
52%
Lower CPA
3.1%
RevInc CTR
3.6x
ROAS
Typical BFSI Campaign Mix
Lock Screen
72%
RCS / Push
18%
App Drawer
10%
Bajaj Finserv, Paytm Money, Axis Max Life — all run BFSI campaigns on RevInc's OS layer. The lock screen placement consistently outperforms in-app display by 4x on attention metrics for financial services.
Client Stories

The numbers our clients share publicly.

★★★★★

"The OS-level placements RevInc gave us access to are genuinely unavailable anywhere else. We tested every major DSP first. RevInc was the only one reaching users before they opened an app. CPA came in 40% better, consistently."

VP
VP Marketing
Top 3 BFSI App in India · Series D
Hover to see results →
40%
Better CPA than any DSP
Top 3 BFSI App · India

+Surface · OS Home Screen · LumeX BFSI Intenders cohort

Flip back →
★★★★★

"LumeX audience segments changed how we think about mobile targeting. The ecommerce shopper cohort was precise enough that we hit 2.8x ROAS in week one. We scaled budget 3x by week four. Most impressive mobile buy in 3 years."

HG
Head of Growth
Leading E-Commerce Platform · Southeast Asia
Hover to see results →
2.8x
ROAS in Week One
D2C Brand · ₹100Cr+ GMV

+Amplify · Android OS Platform · LumeX E-Commerce Shoppers 100M+ cohort

Flip back →
★★★★★

"+Amplify's OS app store placements unlocked a Tier 2/3 acquisition channel we didn't know existed at this scale. 1.2M installs at 38% below Google UAC benchmark. Day-30 retention was 12 points better. We don't question the budget anymore."

DD
Digital Director
CMO · Gaming App, 10M+ Downloads
Hover to see results →
38%
Lower CPI vs Google UAC
Gaming App · Growth Stage

+Amplify · OS App Drawer · 1.2M installs · +12pts Day-30 retention

Flip back →
Your next 10 million users

Stop advertising in apps. Start owning the OS layer.

No decks. No proposals. Just a 30-minute conversation with a RevInc strategist who knows your category — and can show you exactly which OS touchpoints your competitors haven't found yet.

No spam. A RevInc strategist will respond within 24 hours.

Want to go deeper?

📱
Ad Format Library
All 5 OS surfaces with interactive placement previews
Explore formats →
📊
Q1 2025 Benchmarks
India OS-layer CTR, CPA, and ROAS data
Download report →
⚖️
RevInc vs DSPs
Feature-by-feature comparison
See comparison →
+Surface
Select a placement to preview
Best For
How It Works